While the industry builds AI for investment banks, we build AI so that nobody sells them a bad idea.
The public conversation has put financial artificial intelligence in the spotlight again: models trained to do the work of a Wall Street analyst — expensive, in English and in the service of investment banks, such as the project OpenAI is building with former analysts from that industry. Our direction is exactly the opposite: teaching women entrepreneurs in Peru to understand the market before someone tries to sell them one.
The programme is called Aprende Primero — Learn First. Eight weeks, real market data, a simulated portfolio with zero soles at risk and an AI that explains in plain language — and that is forbidden from recommending that anyone buy anything. The first class is how to recognise a scam. The last one ends with a certificate.
No trades are executed here. We are not a broker, we earn no commission and nobody expects the participants to click buy. It is the only place where they can be wrong for free, and that is why it is where learning happens.
What they take away is not a tool: it is judgement. The same judgement they will need when it is their turn to use any AI, ours or anyone else’s. Our job is only to make sure they arrive at that moment knowing how to read.
EQUJ5 does not execute trades, does not manage third-party money and receives no commissions. The entire programme runs on a simulated portfolio and does not constitute investment advice.